Wednesday, October 8, 2008

How To Scare The Crap Out Of The Drivers In The Next Lane

You've got to see this. It's not special effects, it's for real.

I'm a copywriter, but I have to say, words can't describe this. It's like something right of the movie, Minority Report. It's a multi-purpose hologram for automobiles by DA Connect.

Of course with any new technology, there's always 2 questions to ask:

1. Who will be the first ad agency to use this technology to grab attention for their clients?

2. Who will be the first person to try to use it in a perverted way?

As a typical guy, I wonder if the female is programmed to repeat over and over, "Stop driving in circles and pull over and ask for directions for Pete's sake!"

--Kevin McIntosh
Kevin McIntosh is a freelance copywriter in the Nashville market. See his work at:

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