Thursday, October 23, 2008

How To Build A Ladder Out Of Social Media Demographics

The Social Technographics® Ladder By Forrester Research

Remember VALS and VALS 2, known as the Values, Attitudes and Lifestyles studies for segmenting audiences. Well this is the social media age and there's a newer segmentation standard. It's called The Social Technographics® Ladder and it was developed by Forrester Research.

In an online research article titled, "The Growth Of Social Technology Adoption," Forrester's Josh Bernoff, co-author of Groundswell, says that three in four US online adults now use social tools to connect with each other compared with just 56% in 2007.

The largest growth in social media according to the report?

• Ratings and reviews
• Voting for Web sites
• Peer-generated video

Also, blogs and tagging closely followed.

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