Monday, November 3, 2008

How To Blaze A Path On The Campaign Trail With Web 2.0

Consumer and business-to-business marketers aren't the only ones to start digging their heels into social media. Political candidates are starting to leverage the power of social networking and other social media sites as well.

The NY Times has a great article regarding the power of Web 2.0 and its use in the 2008 campaigns.

As YouTube did not exist in 2004 and Facebook had little awareness, this is the first presidential election in which these social media giants could be brought into the media mix. Even the relative new-comer Twitter has played a role.

What a difference four years can make.

Kevin McIntosh is a freelance copywriter in the Nashville market. His work can be seen at

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