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Advertising Agency: La Chose, France
Creative Director: Pascal Grégoire
Copywriter: Julien Bredontiot
Art Directors: Laurie Lacourt, Antoine Villeneuve
Responsables Agence: Alain Roussel, Ivan Pejcic
Here's a great example of a marketer using humor to relieve a little stress about the economy while making an excellent point about the product's benefit.
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